Fame and Shame 2020

It’s that time of the year again. Parents’ Voice have just named the annual winners of the Fame and Shame Awards. The awards raise awareness of the marketing techniques the food industry uses to promote unhealthy foods and drinks to children. And they also recognise the campaigns that do a good job by promoting healthy food and activity to children.

In 2020, Kellogg’s has taken out the Smoke and Mirrors award for using claims that make an unhealthy product appear healthier than it is. McDonald’s has taken out two awards: the Pester Power award for a television ad promoting family mealtimes at McDonald’s, and the Foul Sport award for its AFL sponsorship. Keeping up with the changing advertising landscape, the Digital Ninja award went to the Coca Cola ‘Alexa, Let’s Share A Coke’ campaign and the Bother Board award went to KFC for its marketing on buses. A new 2020 award, the Ad-demic award — recognising the changes due to the pandemic — went to Krispy Kreme.

Congratulations to the Fame award winners: Perfection Fresh for their Qukes ad promoting healthy eating, and Vic Health for ‘This Girl Can’ promoting physical activity.

For more information about the results visit the Parents’ Voice website.